KPIs, or Key Performance Indicators, are the nuts and bolts of video game metrics. They aren’t complicated or difficult to deliver, but they’re very useful for quick-glance metrics, and often exactly what you need for your management team or board. As baseline metrics for game developers, these are incredibly helpful to show period-over-period. Are you gaining or losing players? Is spending going up? Are invitations getting less successful? It’s all here.
The Katana® Social Analytics Engine provides all of the KPIs you would expect in handy, sortable, exportable tables as well as graphs. Each is useful, and viewed over time each shows you your trends:
Example of ARPPU - Average Revenue Per Paying User
Katana has a whole section called “Basic Metrics” that delivers these KPIs and includes sections on the most and least common events in your data:
Standout KPIs for Most Common Event Type in a Given Time Period
the amount of revenue that’s at risk, made powerful and accurate by using our Social Value® analytics:
Revenue at Risk
Even at a high level, without digging into our advanced features like Game Analytics, Social Value and Predictive Analytics, Katana is a full substitute for Google Analytics and most other metrics packages. We’re not here to put anyone down, but ARPU and K-Factor aren’t rocket science (they’re just fractions, people . . .). So, you’ll find nearly everything anyone else offers for game developers nestled in our basic screens, ready for easy access.