KPIs, or Key Performance Indicators, are the nuts and bolts of video game metrics. They aren’t complicated or difficult to deliver, but they’re very useful for quick-glance metrics, and often exactly what you need for your management team or board. As baseline metrics for game developers, these are incredibly helpful to show period-over-period. Are you gaining or losing players? Is spending going up? Are invitations getting less successful? It’s all here.

The Katana® Social Analytics Engine provides all of the KPIs you would expect in handy, sortable, exportable tables as well as graphs. Each is useful, and viewed over time each shows you your trends:

  • K-Factor
    An indicator of how viral your game is, it’s simply the number of invitations sent times their % success rate.
  • Daily Active Users (DAU)
    How many users logged in on a given day?
  • Retention
    For new users, how many came back again in the next 24 hours, 2 days, week, or longer?
  • New Users
    OK, we think you get this one.
  • Monthly Active Users (MAU)
    The total number of unique players in a given month.
  • DAU as a % of MAU
    How many of your daily users are also part of your monthly users? This tells you if your regulars are a lot, or a little, of your total.
  • Average Revenue Per User (ARPU)
    Usually small (but kudos to you if it’s big), this is spending across your entire player base, including those who don’t spend at all. In free to play titles, your payers are a minority.
  • Average Revenue Per Paying User (ARPPU)
    Among those who do pay, how much they spend on average.
  • Average Session Length
    Short or long, given in time format, this tells you about attention spans and engagement
  • Average Sessions Per User
    Does your game keep them coming back, and if so how often?

Example of ARPPU - Average Revenue Per Paying User

Katana has a whole section called “Basic Metrics” that delivers these KPIs and includes sections on the most and least common events in your data:

Standout KPIs for Most Common Event Type in a Given Time Period

the amount of revenue that’s at risk, made powerful and accurate by using our Social Value® analytics:

Revenue at Risk

Even at a high level, without digging into our advanced features like Game Analytics, Social Value and Predictive Analytics, Katana is a full substitute for Google Analytics and most other metrics packages. We’re not here to put anyone down, but ARPU and K-Factor aren’t rocket science (they’re just fractions, people . . .). So, you’ll find nearly everything anyone else offers for game developers nestled in our basic screens, ready for easy access.

Ninja Metrics - Prediction The Future of Game Analytics
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