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    APP NAMEGroup Name 1 - with a long title that should truncate
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
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    12/12/12 - 12/12/12
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    This will delete this group and all sub-groups.

    APP NAMEGroup Name 2
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
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    This will delete this group and all sub-groups.

    APP NAMEGroup Name 3
    12/12/12 - 12/12/12

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Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

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Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

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Engagement Metrics

Getting to know your users just got easier.

Engagement Metrics allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.
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System Metrics

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

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User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

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(8) Games Selected
Select: AllNone

Current Apps

  • Application Title 1
  • Application Title 2

User Acquisition: Global

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Traffic Sources

Select Columns to show
Site/Creative
Publisher
Users
Population
Conversion
Revenue
ARPU
ARPPU
Social Value
Asocial LTV
Influenceability
NetworkPower
PersonalSpend
TotalValue
+ Average 27191.147.14%5.36%$225,084.06$7.99$14.23$4.83$10.36$4.83$15.19$15.19$20.02
App 1 27191.147.14%5.36%$225,084.06$7.99$14.23$4.83$10.36$4.83$15.19$15.19$20.02
App 2 27191.147.14%5.36%$225,084.06$7.99$14.23$4.83$10.36$4.83$15.19$15.19$20.02
+ Totals 380676100.00%--$3,151,176.81----$789,453.49$2,368,751.00$789,453.49$3,158,204.49$3,158,204.49$3,947,657.98
App 1 380676100.00%--$3,151,176.81----$789,453.49$2,368,751.00$789,453.49$3,158,204.49$3,158,204.49$3,947,657.98
App 2 380676100.00%--$3,151,176.81----$789,453.49$2,368,751.00$789,453.49$3,158,204.49$3,158,204.49$3,947,657.98

Revenue by Publisher

Social Value Metric by Publisher

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Welcome to User Acquisition

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Choose which application you would like to view or choose global to see a summary

    •

User Acquisition

Maximize your ROI. From here you can determine not only where your users are coming from, but where your revenue is coming from. Compare how different traffic sources are impacting population, conversion, and revenue to identify your most profitable marketing strategies.

Traffic Sources

Quantify the impact of your marketing efforts. Understand where your users and revenue are coming from based on specific events, campaigns, and Ads. Learn more >

Revenue by Category

Which traffic sources are generating the most revenue? Discover how various source categories contribute to your revenue in comparison with others, and which marketing platform is giving you the greatest return. Learn more >

Total Revenue by Category

How are various traffic sources impacting revenue over time? Examine trends and changes in spending over time for multiple source categories. Learn more >

Total Users by Category

Examine how many users each source category brings in and how the population changes over time. Learn more >

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. This is the specific tag you chose for this source. Select it to display the data from this source in the graphs below. This is the category you placed the source into. You can sort by this as well as see totals in the graphs below. The number of users who came from this source The % of your total population that came from this source. The % of users from this source who went on to convert into paying users The revenue attributable to all users from this source The average revenue per user for all users from this source The average revenue per paying user for all users from this source Given a list of all of the hours played by users from this source, the median is the value in the middle of the list The projected value of an individual's future spending. It represents the value of the app for this player, separate from any social forces. The projected value of an individual's influence on others' spending. Remove them and their friends will spend this much less. This is a social value, separate from the value of the app itself. The spending a person generates on their own and among others. This is their Asocial LTV + Social Value. Influenceability and Social Value generally match except when a person leaves the system and the residual social impact is unbalanced. How much a user will spend. It's the combination of their Asocial LTV and the extra spending others cause for this user (Influenceability). How much revenue will disappear if a user quits. This is made up of Asocial LTV, impact on others (Social Value) and the spending others caused for them (Influenceability).