Select an Applicationto get started

Select Application
My Groups
You have (0) groups
Tag a group that you export to save and track
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 1 - with a long title that should truncate
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 2
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 3
    12/12/12 - 12/12/12

Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

Engagement Metrics

Getting to know your users just got easier.

Engagement Metrics allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.

System Metrics

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

(8) Games Selected
Select: AllNone

Current Apps

  • Application Title 1
  • Application Title 2

Invites, bans, joining and dropping guilds, or sending messages: This section allows you to track the social events your title features in relation to business goals.

Ok Got it! Don't show me again.

Social Events

Choose Application/Game

Global

Select Columns to show
Export
Event  Type  Value  Frequency  # Accounts
Experiencing 
% Accounts
Experienced 
Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Add Friend Friend 6256 1,170 532 89% $0.60 $0.15 $0.75
Delete Friend Friend 2 1,003 456 12% $1.20 $1.80 $3
Ignore Friend Friend 19 1,736 789 6% $1.60 $2.40 $4
Be Added as Friend Friend 17 515 234 85% $2.70 $0.68 $3.375
Be Deleted as Friend Friend 32 2,735 1243 2% $3.90 $0.98 $4.875
Invite to Group Group 564 2,959 1345 95% $4.10 $1.03 $5.125
Kick from Group Group 563 3,447 1567 22% $4.30 $1.08 $5.375
Disband Group Group 761 3,936 1789 56% $5.00 $7.50 $12.5
Be Invited to Group Group 17 5,672 2578 92% $6.00 $9.00 $15
Be Kicked from Group Group 987 7,678 3490 12% $8.00 $12.00 $20
Invite to Clan Clan 123 10,032 4560 15% $9.50 $14.25 $23.75
Be Invited to Clan Clan 432 11,950 5432 10% $10.00 $2.50 $12.5
Send Private Message Messaging NA 12,481 5673 96% $11.00 $2.75 $13.75
Send Global Message Messaging NA 16,795 7634 53% $12.00 $3.00 $15

Social Events Over Time

The global tab will always give you the basics about how often the events in the category occur. These basics will then be repeated for easy reference in the rest of the tabs, and offset with a darker color. Monitor how these features of your title relate to quitting: how much and how fast? Monitor how these features of your title relate to the conversion from non-paying to paying: how much and how fast? Track the relationship of these events to spending. How much, how fast, and how distributed across the player base? Which features of your title are contagious? When these events occur, are your users more or less likely to spread the word, and how fast? What makes your users stay and play? Monitor these events and their relationship to time spent. Monitor the relationship between these events and the amount of ad behavior that takes place. Are your ads more or less successful in some situations than others?intended call to action in relation to features of your title. This is the event type you created for categorizing specific social events. Any value you'd like to see the average of associated with the event. For example, you may want to know the average score when a player completes the social event. This is the frequency of how often players experience this social event. The total number of accounts that have engaged in a specific social event. The percentage of total accounts that have engaged in a specific social event. For all players on this level: The value of an individual's future spending over their projected user lifespan from this point on. It represents the value of the game for this player, separate from social impacts, i.e. just the game. For all players experiencing this social event: The dollar value of an individual's influence on others'. This is extra spending generated by this person among their friends. Remove them and their friends will spend this much less. This is a social value, separate from the value of the game itself. See the "Social Networks" sections for more. For all players experiencing this social event: This is the combination of the last two values, and is the true total impact on the bottom line. For an average player experiencing this social event, remove them and this much less money will be spent overall. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.