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    APP NAMEGroup Name 3
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Export & Tracking

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Selected App: Call of Duty - Change
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Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

Got it thanks Hide for now

Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

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Retention & Monetization

Getting to know your users just got easier.

Retention & Monetization allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.
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Product

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

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User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

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(8) Games Selected
  • Call Of Duty
  • Call Of Duty Online
  • Destiny
  • Skylanders

Dashboard

Money
The Month of January, 2013
Update

The executive summary is based on data through 07/08/2012 for 0 shards and player accounts.

Population Trend

Money

Social Value, Portfolio


Social Value

$789,453.4925%

Asocial LTV

$2,368,751.0075%

Explore This
Money

Stability

 

KPIs

Label  Today This Week This Month  Yesterday Last Week Last Month  Changes from
Yesterday Changes from
last Week Changes from
last Month 
Daily Active Users 156501 142891 13610
1-Day Retention 56.32% 54.28% 2.04%
2-Day Retention 44.65% 43.30% 3.35%
7-Day Retention 40.34% 39.10% 1.24%
New Users 26009 24054 1955
Monthly Active Users 689452 645212 44240
DAU as % of MAU 22.70% 22.15% 0.55%
ARPU $6.42 $6.32 $0.10
ARPPU $37.59 $37.12 $0.47
Average Session Length (HH:MM) 19:02 18:09 00:30
Average Number of Sessions Per User 59.00 62.00 -3.00
K-Factor 0.5 0.51 -0.01
Total % at high risk 13.50% 14.50% 1.00%
Total value at high risk ($) $87,562.00 $89,521.00 $1,959.00
Total % at moderate risk 5.30% 5.50% 0.20%
Total value at moderate risk ($) $34,626.00 $33,942.00 -$684.00
Total % at low risk 15.10% 7.30% -7.80%
Total value at low risk ($) $98,262.00 $44,885.00 -$53,377.00
Total % stable 66.10% 72.70% 6.60%
Total value stable ($) $429,744.00 $447,435.00 $17,691.00
Total Individual and Social Value $836,597.00 $808,273.00 $28,324.00
Total solo value ($) $357,643.00 $309,711.00 $47,932.00
Total Social Value ($) $478,954.00 $498,562.00 ($19,608.00)
Average player value ($) $69.50 $68.90 $0.60
Total Social Events 45954 14562 1571
Total items acquired/created this month 678341 139431 -23451
Total challenges/month 45681 11423 -279
Total map visits/month 34561 9492 496
Average character level/month 23.4 23.1 0.3
Total real currency spent/month $435,671 $145,341 $45,431
Total number of items bought/month 45712 6734 -1782
Total NPC interactions/month; This week; Last week; week-on-week +/- 5673 1261 79
Total CRM actions/month 983 145 -45
Total CS actions/month 13456 4562 680
Total unique items created/month 6793 1793 763
Total UGC items in circulation/month 56256 12875 783
Click Here To Show More KPIs
 

Graphs

# of Daily Users  Change in Daily Users  % increase/decrease in daily users 
116,899 13,610 1.32%
1-day Retention 1-week Retention
% # % Change % # % Change
10.30% 22,290 -2.40% 10.30% 22,290 -2.40%
# of New Users  Change in New Users  % increase/decrease in New users 
26,009 1,955 1.32%
# of Monthly Users  Change in Monthly Users  % increase/decrease in Monthly users 
689,452 44,240 1.32%
DAU as % of MAU  Change in %  % increase/decrease 
22.70% 0.55% 1.01%
ARPU  Change in ARPU  % increase/decrease in ARPU 
$6.420 $0.10 1.32%
ARPPU  Change in ARPPU  % increase/decrease in ARPPU 
$37.597 $0.477 1.32%
Average Session Length  Change in Average Session Length  % increase/decrease in Session Length 
19:02 00:30 1.32%
Average Number of Sessions Per User  Change in Average Number of Sessions Per Users  % increase/decrease in Average Number of Sessions Per user 
59.00 -3.00 1.32%
Total invites sent  # Accounts Sending N invites  % Sending N Game Invites  Total recruits from invites  # Successfully Recruiting  % Successfully Recruiting 
16,899 2,390 1.32% 16,899 2,390 1.32%
 

Standouts

indicator  This Week  Last Week 
Most common social event Add friend Join party
Most common item Sword Enchantment Fooshnicken dagger
Most common challenge Save Kenny Save Kenny
Most used/played map Labyrinth Stockade
Most populated level 60 60
Most common NPC Green kobold Black kobold
Most common CRM action Speed bonus promotion 6 Speed bonus promotion 6
Most common CS action Item restore Player ban
Most common UGC item Arnie's choppah Dervish armor
Most common custom event Half-pipe slide Half-pipe slide
indicator  This Week  Last Week 
Least common social event Guild ban Guild ban
Least common item Rythm stick Gungan sunglasses
Least common challenge Team flossing challenge Room cleaning derby
Least used/played map Chicken Coop Chicken Coop
Least populated level 8 9
Least common NPC Gelatinous cube Ruby drake
Least common CRM action Account credit Account credit
Least common CS action Account restore Credit card reauth
Least common UGC item Small red stick 6-fingered gloves
Least common custom event River crash Jungle event 23

Dashboard

Your executive summary awaits. Review a high-level overview of key performance indicators, feature standouts, and population trends aimed at helping you assess how you're doing. Want to get a closer look, or compare? Limit the summary to a specific title for a segmented assessment, or multiple titles for an apples-to-apples view. Weeks are the default, but you can look at day-over-day or month-over-month as well.

KPIs

Measure what matters; measure success using quantitative key performance indicators. Evaluate your position against the previous period and view where you've improved or fallen behind. Learn more >

Standouts

One of these things is not like the others. Identify your most commonly engaged actions, events, and items, along with the least common. Review which features standout amongst the rest, for better or for worse, and compare this week's standouts to last week's. Learn more >

Population Trend

Analyze changes in population over a selected period of time to understand how population is trending. Take a closer look by hovering over the graph to view a daily count. Learn more >

Churn Breakdown

What have you got to lose? Measure your population's probability of churning. Review the total percent of players and the total value at high, moderate, and low risk of quitting versus the stable population. Learn more >

Secondary KPIs

It's all about value, and here you dig in deeper. View the total value you have among your users that is stable versus the total value at high, moderate, or low-risk states. Analyze how they change over time. Learn more >

Modular Secondary KPIs

These indicators measure success specific to your application and help you evaluate the success of particular activities which people are engaging in. They will vary by title. Learn more >

Daily Active Users

Analyze the number of daily active users and how usage is changing over time. Learn more >

New Users

Examine trends and changes over time in the number of new users. Learn more >

Monthly Users

Check how many monthly active users you have and how their number changed over time. Learn more >

DAU as % of MAU

This ratio shows you how many of your monthly active users also fall into the category of daily active users. Learn more >

ARPU

How much do you earn from your users? This number indicates the average revenue per user, and includes those who do not spend. Learn more >

ARPPU

This number shows the average revenue per paying user. Monitoring this number is particularly helpful for determining how different pricing models work. Learn more >

Session Length

On average, how much time does a user spend using your title? Are they engaged? Monitoring session length over time can give you an idea of how new features impact user engagement. Learn more >

Average Number of Sessions Per User

Are people coming back? How often are they doing so? This is another measure of engagement to track over time. Learn more >

K-Factor

A simple measure of virality. K-factor is the number of invitations sent x their % success rate. A k over 1 indicates growth. Learn more >

Messages

Understand how messaging between users is trending and changing over time. Learn more >

Posts

Discover if and how the number of user posts changes overtime. Learn more >

Retention

How long are people continuing to use your title over time? Here you can analyze your user retention rates. Learn more >

 
View the most commonly engaged facets of your title. View the least commonly engaged facets of your title. Jump to an executive summary for an alternate week by selecting the first day of that week. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. For day view, this is straightforward: How many users logged in that day? For weekly and monthly, this is an average over that time period. The % of new users in this time period who came back the next day. Updated every hour. The % of new users in this time period who came back within two days. Updated every hour. The % of new users in this time period who came back within the following week. Updated every hour. This is the total number of new users in the given time period. Monthly active users is the total number of unique users who were active in the calendar month. For the current month, it is those users who were active in the month to date. For Today/This Week/This Month, this is the number of Daily Active Users divided by the Monthly Active Users, given as a %. For example, if the daily actives were 10k and the monthly actives were 40k, then this value is 25% (10k/40k). For "Yesterday," "Last Week" or "Last Month" it's this same calculation going back 30 days back from those time points. For example, the value in "Last Month" is derived by starting 30 days ago and then doing the calculation on the next 30 days back. Average Revenue Per User. For day view, this is the ARPU for that day. For weekly and monthly view this is the average revenue per user over that time period. Average Revenue Per Paying User. For day view, this is the ARPPU for that day. For weekly and monthly view this is the average revenue per paying user over that time period. Reported in hours and minutes, this is the average session length in the given time period. For day view, this is how many sessions players had that day. For weekly and monthly views, this is the average number of sessions all users had over those time periods. K-factor is the number of invitations sent times their % success rate. A k over 1 indicates growth. For daily view, this is the average K-factor reported that day, while for weekly and monthly it's the average over those periods. Since invitations often take more than a day to be acted on, the longer time windows are going to be more meaningful. Based on the 24-hours ending at midnight GMT for this date.