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My Groups
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  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 1 - with a long title that should truncate
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 2
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 3
    12/12/12 - 12/12/12

Export & Tracking

My Groups
Selected App: Call of Duty: Advanced Warfare - Change
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
  • Preset Name 1
  • Preset Name 2
  • Preset Name 3
  • Preset Name 4
And
And
Tag this group? Tagging allows you to save and track groups through the segmentation tool.
Download CSV
Export to CRM
Update the date range to re-export this groupCancel
App Name / Group Name 1
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
And
Add More
Download CSV
Export to CRM
Exporting: Group Name 1 (12/12/12/ - 12/12/12)
Level = 8 and % at level > 20%
  • Edit
  • Connect Account
  • Connect Account
Export to CRM

Export Successful

We have successfully sent Group Name 1 to Constant Contact.

Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

Got it thanks Hide for now

Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

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Retention & Monetization

Getting to know your users just got easier.

Retention & Monetization allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.
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Product

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

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User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

OK, Lets Go!
(8) Games Selected
  • Run, Sackboy Run!
  • Dust 514
  • The Order 1886
  • Call of Duty: Advanced...

Player

Choose Application/Game
Category  Today This Week This Month  Yesterday Last Week Last Month  Changes from Yesterday Changes from last Week Changes from last Month 
Total Users 659,425 633,416 26,009
New Users 26,009 24,054 1,955
Monthly Active Users 689,452 645,212 44,240
Gender (% Female) 18.5% 18.4% 0.1%
ARPU $6.423 $6.323 $0.103
ARPPU $37.592 $37.123 $0.473
Average Session Length (Hours:Min) 19:02 18:09 00:53
Average Number of Sessions Per User 59.00 62.00 -3.00
K-Factor 0.5 0.51 -0.01
 

Total Users

# of Total Users  Change in Total Users  % increase/decrease in Total users 
659,425 26,009 1.32%
 

Gender (% Female)

# of Males/Females  Change in Male/Female Users  % increase/decrease in Male/Female users 
Male Female Male Female Male Female
121,994 537,431 43,567 53,345 26.31% 8.88%
 

ARPU

ARPU  Change in ARPU  % increase/decrease in ARPU 
$6.432 $0.130 1.32%
 

ARPPU

ARPPU  Change in ARPPU  % increase/decrease in ARPPU 
$37.593 $0.473 1.32%
 

Average Session Length (Hours:Minutes)

Average Session Length  Change in Average Session Length  % increase/decrease in Session Length 
19:02 00:53 1.32%
 

Average Number of Sessions Per User

Average Number of Sessions Per User  Change in Average Number of Sessions Per Users  % increase/decrease in Average Number of Sessions Per user 
59.23 -3.00% 1.32%
 

K-Factor

Total invites sent  # Accounts Sending N invites  % Sending N Game Invites  Total recruits from invites  # Successfully Recruiting  % Successfully Recruiting 
16,899 2,390 1.32% 16,899 2,390 1.32%

Player

Better understand your players, including how active and engaged they are, and how much time and money they are spending. Review population trends, gender statistics, and recruitment attempts.

Player

Here you'll find an overview of your user population, activity and engagement, as well as spending. Detailed visualizations can be found below. Learn more >

Total Users

Examine trends and changes over time in the total number of users. Learn more >

Total Active Users

Analyze the number of total active users and how your user base is changing over time. Learn more >

K-Factor

K-factor is a simple measure of virality that allows you to analyze your title's growth rate as a result of recruitment by your users. A k over 1 indicates growth, where the K-factor is the number of invitations sent multiplied by their success rate (as a percentage). Learn more >

 
The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. Based on the 24-hours ending at midnight GMT for this date. This is the absolute number of total users in the given time period. This is the total number of new users in the given time period. The percentage of your users who identify as female in the given time period. Monthly active users is the total number of unique users who were active in the calendar month. For the current month, it is those users who were active in the month to date. Average Revenue Per User. For day view, this is the ARPU for that day. For weekly and monthly view this is the average revenue per user over that time period. Average Revenue Per Paying User. For day view, this is the ARPPU for that day. For weekly and monthly view this is the average revenue per paying user over that time period. Reported in hours and minutes, this is the average session length in the given time period. For day view, this is how many sessions players had that day. For weekly and monthly views, this is the average number of sessions all users had over those time periods. K-factor is the number of invitations sent times their % success rate. A k over 1 indicates growth. For daily view, this is the average K-factor reported that day, while for weekly and monthly it's the average over those periods. Since invitations often take more than a day to be acted on, the longer time windows are going to be more meaningful.