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Select App/Game
My Groups
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Tag a group that you export to save and track
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 1 - with a long title that should truncate
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 2
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 3
    12/12/12 - 12/12/12

Export & Tracking

My Groups
Selected App: Call of Duty: Advanced Warfare - Change
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
  • Preset Name 1
  • Preset Name 2
  • Preset Name 3
  • Preset Name 4
And
And
Tag this group? Tagging allows you to save and track groups through the segmentation tool.
Download CSV
Export to CRM
Update the date range to re-export this groupCancel
App Name / Group Name 1
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
And
Add More
Download CSV
Export to CRM
Exporting: Group Name 1 (12/12/12/ - 12/12/12)
Level = 8 and % at level > 20%
  • Edit
  • Connect Account
  • Connect Account
Export to CRM

Export Successful

We have successfully sent Group Name 1 to Constant Contact.

Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

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Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

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Retention & Monetization

Getting to know your users just got easier.

Retention & Monetization allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.
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Product

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

Got it thanks Hide for now

User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

OK, Lets Go!
(8) Games Selected
  • Run, Sackboy Run!
  • Dust 514
  • The Order 1886
  • Call of Duty: Advanced...

Virality

Choose Application/Game
Table Heading Quantity
Invites Sent Per DAU 0.06
Invites Clicked Per DAU 0.03
In Game Messages Sent Per DAU 1.6
In Game Messages Read/Completed Per DAU (explain in more depth on master variable tab) 1.2
Gifts Sent Per DAU (micro transactions, vs. no value, vs. game itself) Insert Type/Category dimension (user defined tool) 4.5
Gifts Accepted Per DAU 2.1
Wallposts Sent Per DAU 0.21
Invited Users Per Invite Message Sent 3.6
Invited Users Per Gift Message Sent 2.4
K-Factor (Invites) 0.5
K-Factor (Gifts) 0.3
Average Time to Acceptance 4:14:32
Most Viral Gift Items 492
Gift  Type  # Sent  Virality Index  # Sent per DAU  # Received Per DAU  K-Factor of Senders  Average Time to Acceptance
(Days:Hours:Minutes) 
Perfectly Wrapped Jewel Box Decorations 6892 34 0.049 0.031 0.34 1:08:23
Very Small Rocks Pool Toys 7823 67 0.086 0.054 0.67 1:15:13
Explosive Hot Chocolate Consumable 1238 52 0.420 0.263 0.27 1:45:19
Spiky Trees Decorations 953 67 0.703 0.439 0.67 0:23:45
Multiplying Wheat Consumable 4567 28 0.061 0.038 0.45 0:21:23
Purple Cow Vehicles 9317 56 0.060 0.038 0.56 0:23:31
Barn-shaped TARDIS Vehicles 348 23 0.661 0.413 0.74 0:22:54
Sword of 1,000 Truths Weapons 1 94 0.001 0.001 0.28 0:19:28
Inflatable Ninja Pool Toys 7369 76 0.103 0.064 0.87 1:15:13
Steaming Dragon Eggs Consumable 5621 23 0.041 0.026 0.46 1:07:42
One Month of Free Play General CRM 459 100 0.230 0.144 0.72 0:14:56
Lake of Glue Weapons 837 45 0.538 0.336 0.19 0:03:15
Masked Goldfish Pet 7618 45 0.059 0.037 0.68 0:04:33

Virality

Are your users spreading the word? Discover how users share socially through invites, messages, and wallposts and assess the virality of your app.

Virality

Quantify your apps virality and understand how users are sharing and communicating, and how others are responding to gifts and invites. Learn more >

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. This is the total number of invites sent per daily active user in the given time period. This is the total number of invites clicked per daily active user in the given time period. This is the total number of in game messages sent per daily active user in the given time period. This is the total number of in game messages read per daily active user in the given time period. This is the total number of gifts sent per daily active user in the given time period. This is the total number of gifts accepted per daily active user in the given time period. This is the total number of wallposts placed per daily active user in the given time period. This is the number of successful invites given as the ratio of invited users to invite messages sent in the given time period. This is the ratio of invited users to gift messages sent in the given time period. The k-factor (invites) is the number of invitations sent times their % success rate in the given time period. A k over 1 indicates growth. The k-factor (gifts) is the number of gifts sent times the % of successful acceptances in the given time period. A k over 1 indicates growth. This number shows the average time it takes new users to accept their invitation in the given time period. Sent as a gift message, this item resulted in the most successful invites during the given time period.