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Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

Retention & Monetization

Getting to know your users just got easier.

Retention & Monetization allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.

Product

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

(8) Games Selected
  • Run, Sackboy Run!
  • Dust 514
  • The Order 1886
  • Call of Duty: Advanced...

Individual & Social Values

Wednesday, Jan 14, 2015 @ 24:00
Confidence: 89%
Time Spent

Social Value, Portfolio


(days:hours:minutes)

Social Value

5,387,963:16:4355%

Asocial LTV

4,324,692:9:2745%

Expand
Time Spent

All 1100 Accounts


(days:hours:minutes)
Account
Social Value
Asocial LTV
Influenceability
Network
Power
Personal
Spend
Total
Value
Churn
Probability
Min 78:45:00 00:00:00 52:60:00 00:00:00 00:00:00 78:4:005 0.01
Max 1,272:59:00 497:56:00 1,472:84:00 212:00:00 212:00:00 1,770:15:00 0.97
SD 255:4:00 158:9:00 285:6:00 414:3:00 414:3:00 669:7:00 0.43
Gini 0.49 0.32 0.49 0.81 0.81 0.77 na
 
Total Value
Average 8,483:00:00 12,036:00:00 8,483:00:00 20,519:00:00 0.34
Total 5,387,963:16:43 4,324,692:9:27 5,387,963:16:43 9,712,655:25:70 n/a

Time Spent

Top 10 Users


(days:hours:minutes)
User ID
 Social Value
A
 Asocial LTV
B
 Influenceability
C
 Network
Power
A + B
 Personal
Spend
B + C
 Total
Value
A + B + C
 Churn
Probability
1. 93872 167:00:00 55:00:00 24:00:00 222:00:00 79:00:00 246:00:00 0.90
2. 83873 70:00:00 115:00:00 45:00:00 185:00:00 160:00:00 230:00:00 0.62
3. 14925 92:00:00 31:00:00 16:00:00 123:00:00 57:00:00 139:00:00 0.51
4. 63846 10:00:00 92:00:00 14:00:00 102:00:00 106:00:00 116:00:00 0.70
5. 17283 49:00:00 25:00:00 12:00:00 94:00:00 37:00:00 86:00:00 0.87
6. 94737 25:00:00 47:00:00 67:00:00 72:00:00 114:00:00 139:00:00 0.91
7. 47349 32:00:00 23:00:00 7:00:00 55:00:00 30:00:00 62:00:00 0.91
8. 77462 50:00:00 4:00:00 76:00:00 54:00:00 80:00:00 130:00:00 0.95
9. 11937 10:00:00 11:00:00 5:00:00 21:00:00 16:00:00 26:00:00 0.88
10. 66374 0:00:00 25:00:00 0:00:00 0:00:00 25:00:00 25:00:00 0.99

Individual and Social Values

How valuable are your users?

Discover the value of your users based on their total value - a combination of a user's individual value and their social value (the value of their social influence). Identify the probability of your most and least valuable users quitting or churning out.

Individual and Social Values

How valuable are your users? Discover the value of your users based on their total value - a combination of a user's individual value and their social value (the value of their social influence). Identify the probability of your most and least valuable users quitting or churning out.

All Accounts

Analyze the true total value of your users: Their individual value as well as what they contribute to the social graph through influencing others. Find out who your social dynamos are and who needs kick starting. Learn more >

Network Power (Top 10 Entries)

Identify your 10 most valuable players by their total value (the combination of their LTV and their Social Value impact on others). The Total Value is the true opportunity cost of a given player, i.e. if they go, this much goes with them. Learn more >

Network Power (Last 10 non-0 Entries)

Identify your 10 least valuable players via their Total Value. This means those who likely do not spend much and have no positive impact on others. Some players actually have a negative Social Value because contact with them reduces others' spending. Learn more >

The unique username or account ID of an individual. The projected value of an individual's future spending. It represents the value of the app for this player, separate from any social forces. The projected value of an individual's influence on others' spending. Remove them and their friends will spend this much less. This is a social value, separate from the value of the app itself. The spending a person generates on their own and among others. This is their Asocial LTV + Social Value. Influenceability and Social Value generally match except when a person leaves the system and the residual social impact is unbalanced. How much a user will spend. It's the combination of their Asocial LTV and the extra spending others cause for this user (Influenceability). How much revenue will disappear if a user quits. This is made up of Asocial LTV, impact on others (Social Value) and the spending others caused for them (Influenceability). We define churn probability as the likelihood that the user will not return within the next 21 days. So, higher values are bad since they indicate that the player may not come back. Those who have already been gone three weeks are marked as churned and are part of the data in the Historical Churn tab. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.