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My Groups
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  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 1 - with a long title that should truncate
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 2
    12/12/12 - 12/12/12
    12/12/12 - 12/12/12
    Delete sub-group?
  • Confirm Delete?

    This will delete this group and all sub-groups.

    APP NAMEGroup Name 3
    12/12/12 - 12/12/12

Export & Tracking

My Groups
Selected App: Call of Duty: Advanced Warfare - Change
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
  • Preset Name 1
  • Preset Name 2
  • Preset Name 3
  • Preset Name 4
And
And
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Export to CRM
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App Name / Group Name 1
From: TO:
  • Today
  • Yesterday
  • Last Week
  • Last Month
  • Export All Data
And
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Export to CRM
Exporting: Group Name 1 (12/12/12/ - 12/12/12)
Level = 8 and % at level > 20%
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  • Connect Account
  • Connect Account
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Export Successful

We have successfully sent Group Name 1 to Constant Contact.

Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:
  • Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  • Identify trends in user activity and evaluate which activities people are engaging in.
  • Assess the percent of population at risk of quitting and the value associated with them.
  • Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

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Individual and Social Values

The guessing game is over - find out who matters most in your network.

Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.

Get started and use this package to:
  • Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
  • Forecast the future spending value of each individual in your system.
  • Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
  • Understand which funnels bring not just spending, but influence-based spending.

Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.

Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.

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Retention & Monetization

Getting to know your users just got easier.

Retention & Monetization allows you to track, analyze, and predict user activities so you truly get to know your audience.

Get started and use this package to:
  • Track each individual user and their behaviour.
  • Analyze what your users are doing on a user-by-user basis, or how specific customer segments are behaving over time.
  • Forecast what your users will do and predict the likelihood of such events.
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Product

This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.

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User Acquisition

Lets get started...

Choose which application you would like to view or choose global to see a summary

OK, Lets Go!
(8) Games Selected
  • Run, Sackboy Run!
  • Dust 514
  • The Order 1886
  • Call of Duty: Advanced...

Character Types

Choose Application/Game

The Character Types section provides your very own census data for your individual title. Tracking which characters your users play and their specific features in relation to player retention, virality, ad consumption, and time spent can help you identify what characters engage users and make them stay and play, and what character features need improvement.

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Gender

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Export

How many of your users play male or female characters and is gender equally distributed? Monitor character gender choices in relation to player retention, virality, ad consumption, and time spent.
Learn more »

Character GenderCharacter sub-class  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 		 Average Social
Value ($) 		 Average Total
Value ($) 
Male 67834 59.76% $0.60 $0.15 $0.75
Female 45672 40.24% $1.20 $1.80 $3

Role/Class

Select Columns to show
Export

Tracking what role or class your users choose in relation to player retention, virality, ad consumption, and time spent can help you identifying a bias towards certain classes and therefore indicating room for improvement. Learn more »

Character ClassSelectable Character  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 		 Average Social
Value ($) 		 Average Total
Value ($) 
Assault 34811 39.45% $0.34 $1.20 $1.54
Spec Ops 34215 38.77% $0.56 $0.70 $1.26
Demolitions 3456 3.92% $0.35 $8.40 $8.75
Ghost 12347 13.99% $4.60 $0.40 $5.00
Survivalist 3415 3.87% $0.60 $0.15 0.75

Character Use Over Time

How many characters are there and how are the numbers changing over time? This graph gives you a quick overview of your player population. Select columns from the above tables to track and compare different character types. Learn more »

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Add Additional Range
The global tab will always give you the basics about how often the events in the category occur. These basics will then be repeated for easy reference in the rest of the tabs, and offset with a darker color. Monitor how these features of your title relate to quitting: how much and how fast? Monitor how these features of your title relate to the conversion from non-paying to paying: how much and how fast? Track the relationship of these events to spending. How much, how fast, and how distributed across the player base? Which features of your title are contagious? When these events occur, are your users more or less likely to spread the word, and how fast? What makes your users stay and play? Monitor these events and their relationship to time spent. Monitor the relationship between these events and the amount of ad behavior that takes place. Are your ads more or less successful in some situations than others?intended call to action in relation to features of your title. The total number of characters of a specific gender, race, class, sub-class or of a selectable character. What percentage of the whole population does this count of a character type refer to? For all characters of this type: The value of an individual's future spending over their projected user lifespan from this point on. It represents the value of the game for this player, separate from social impacts, i.e. just the game. For all characters of this type: The dollar value of an individual's influence on others'. This is extra spending generated by this person among their friends. Remove them and their friends will spend this much less. This is a social value, separate from the value of the game itself. See the "Social Networks" sections for more. For all characters of this type: This is the combination of the last two values, and is the true total impact on the bottom line. For an average player on this level, remove them and this much less money will be spent overall. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.