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The average revenue per user of characters at level over time can help you identify at which level users spend more money and how changes to your system have an influence on players' spending. Learn more »
In addition to the ARPU of characters at level over time, the ARPPU allows you to track the actual revenue per monetized user across character levels over time.
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A gini coefficient is a 0-1 score indicating how concentrated something is, with a 0 meaning totally spread out and a 1 meaning one person is doing everything. In this case, a high gini means you have a small number of players (whales) spending. A low gini means spending is spread out among all players. Looking at this over time can help you see if those spending patterns are changing. Learn more »