The guessing game is over - find out who matters most in your network.
Social Networks allows you to uncover which users matter most in your network, so you can reward the people who are making a positive contribution and develop meaningful social interventions to keep them engaged.
Get started and use this package to:
Identify your most influential customers and quantify social influence to understand the impact of social influence on your bottom line.
Forecast the future spending value of each individual in your system.
Develop interventions to reward users and amplify influence to improve monetization, reduce churn, and develop deeper social engagement.
Understand which funnels bring not just spending, but influence-based spending.
Predict the future value of every person in your system based on their actions and social interactions, and view the social influence one player has on other players in your system.
Measure twice, cut once. Test your promotional campaigns and retention strategies on a sample population before implementing them across your entire network to see how successful they are at preventing churn or promoting spending. Here, you're not just sampling people, but their friends as well. It's a whole new way to understand social.
This module allows you to examine which features of your title successfully engage users and which need improvement. Use the navigation bar on the left to dig deeper into certain aspects of your application such as levels, NPCs, or missions. There is also a custom slot that lets you adjust your metrics to perfectly accommodate the needs of your individual title.
The average revenue per user of characters at level over time can help you identify at which level users spend more money and how changes to your system have an influence on players' spending. Learn more »
ARPPU of Characters at Level Over Time
In addition to the ARPU of characters at level over time, the ARPPU allows you to track the actual revenue per monetized user across character levels over time. Learn more »
Whale (Gini) Coefficient of Characters at Level Over Time
A gini coefficient is a 0-1 score indicating how concentrated something is, with a 0 meaning totally spread out and a 1 meaning one person is doing everything. In this case, a high gini means you have a small number of players (whales) spending. A low gini means spending is spread out among all players. Looking at this over time can help you see if those spending patterns are changing. Learn more »
The global tab will always give you the basics about how often the events in the category occur. These basics will then be repeated for easy reference in the rest of the tabs, and offset with a darker color.Monitor how these features of your title relate to quitting: how much and how fast?Monitor how these features of your title relate to the conversion from non-paying to paying: how much and how fast?Track the relationship of these events to spending. How much, how fast, and how distributed across the player base?Which features of your title are contagious? When these events occur, are your users more or less likely to spread the word, and how fast?What makes your users stay and play? Monitor these events and their relationship to time spent.Monitor the relationship between these events and the amount of ad behavior that takes place. Are your ads more or less successful in some situations than others?intended call to action in relation to features of your title.This is the total number of characters at a given level.This is the percentage of characters who have been at this level in the selected time period. Characters can appear in more than one level, and typically will more when looking at a larger time window.This is the average time characters have been at this level.This is the average revenue per user at a given player level.This is the average revenue per paying user at a given player level.A gini coefficient is a 0-1 score indicating how concentrated something is, with a 0 meaning totally spread out and a 1 meaning one person is doing everything. In this case, a high gini means you have a small number of players (whales) spending. A low gini means spending is spread out among all players.This is the average ratio of time it takes users to spend, displayed in days. This only counts spenders. Most of these will be irrelevant, but particularly short times suggest that there may be something about the level that causes faster conversion (that's great). Particularly long times suggest there is something about it that prevents it (not so great). Try sorting on this column to see if there are standouts at either extreme.The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue.Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action.System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?"See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience.Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action.Enter an Account ID, or a range of IDs, e.g. 1001-1015.