Virality

Choose Application/Game
Gift  Type  # Sent  Virality Index  # Sent per DAU  # Received Per DAU  K-Factor of Senders  Average Time to Acceptance
(Days:Hours:Minutes) 
Perfectly Wrapped Jewel Box Decorations 6892 34 0.049 0.031 0.34 1:08:23
Very Small Rocks Pool Toys 7823 67 0.086 0.054 0.67 1:15:13
Explosive Hot Chocolate Consumable 1238 52 0.420 0.263 0.27 1:45:19
Spiky Trees Decorations 953 67 0.703 0.439 0.67 0:23:45
Multiplying Wheat Consumable 4567 28 0.061 0.038 0.45 0:21:23
Purple Cow Vehicles 9317 56 0.060 0.038 0.56 0:23:31
Barn-shaped TARDIS Vehicles 348 23 0.661 0.413 0.74 0:22:54
Sword of 1,000 Truths Weapons 1 94 0.001 0.001 0.28 0:19:28
Inflatable Ninja Pool Toys 7369 76 0.103 0.064 0.87 1:15:13
Steaming Dragon Eggs Consumable 5621 23 0.041 0.026 0.46 1:07:42
One Month of Free Play General CRM 459 100 0.230 0.144 0.72 0:14:56
Lake of Glue Weapons 837 45 0.538 0.336 0.19 0:03:15
Masked Goldfish Pet 7618 45 0.059 0.037 0.68 0:04:33

Virality

Are your users spreading the word? Discover how users share socially through invites, messages, and wallposts and assess the virality of your app.

Virality

Quantify your apps virality and understand how users are sharing and communicating, and how others are responding to gifts and invites. Learn more >

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. This is the total number of invites sent per daily active user in the given time period. This is the total number of invites clicked per daily active user in the given time period. This is the total number of in game messages sent per daily active user in the given time period. This is the total number of in game messages read per daily active user in the given time period. This is the total number of gifts sent per daily active user in the given time period. This is the total number of gifts accepted per daily active user in the given time period. This is the total number of wallposts placed per daily active user in the given time period. This is the number of successful invites given as the ratio of invited users to invite messages sent in the given time period. This is the ratio of invited users to gift messages sent in the given time period. The k-factor (invites) is the number of invitations sent times their % success rate in the given time period. A k over 1 indicates growth. The k-factor (gifts) is the number of gifts sent times the % of successful acceptances in the given time period. A k over 1 indicates growth. This number shows the average time it takes new users to accept their invitation in the given time period. Sent as a gift message, this item resulted in the most successful invites during the given time period.