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The executive summary is based on data through 07/08/2012 for 0 shards and player accounts.

KPIs

Label  Today This Week This Month  Yesterday Last Week Last Month  Changes from Yesterday Changes from last Week Changes from last Month 
Daily Active Users 156501 142891 13610
1-Day Retention 56.32% 54.28% 2.04%
2-Day Retention 44.65% 43.30% 3.35%
7-Day Retention 40.34% 39.10% 1.24%
New Users 26009 24054 1955
Monthly Active Users 689452 645212 44240
DAU as % of MAU 22.70% 22.15% 0.55%
ARPU $6.42 $6.32 $0.10
ARPPU $37.59 $37.12 $0.47

Churn Breakdown

Population Trend

Standouts

indicator  This Week  Last Week 
Most common social event Add friend Join party
Most common item Sword Enchantment Fooshnicken dagger
Most common challenge Save Kenny Save Kenny
Most used/played map Labyrinth Stockade
Most populated level 60 60
Most common NPC Green kobold Black kobold
Most common CRM action Speed bonus promotion 6 Speed bonus promotion 6
Most common CS action Item restore Player ban
Most common UGC item Arnie's choppah Dervish armor
Most common custom event Half-pipe slide Half-pipe slide
indicator  This Week  Last Week 
Least common social event Guild ban Guild ban
Least common item Rythm stick Gungan sunglasses
Least common challenge Team flossing challenge Room cleaning derby
Least used/played map Chicken Coop Chicken Coop
Least populated level 8 9
Least common NPC Gelatinous cube Ruby drake
Least common CRM action Account credit Account credit
Least common CS action Account restore Credit card reauth
Least common UGC item Small red stick 6-fingered gloves
Least common custom event River crash Jungle event 23

Secondary KPIs

Label  This Week  Last Week  Changes from last week 
Total % at high risk 13.50% 14.50% 1.00%
Total value at high risk ($) $87,562.00 $89,521.00 $1,959.00
Total % at moderate risk 5.30% 5.50% 0.20%
Total value at moderate risk ($) $34,626.00 $33,942.00 -$684.00
Total % at low risk 15.10% 7.30% -7.80%
Total value at low risk ($) $98,262.00 $44,885.00 -$53,377.00
Total % stable 66.10% 72.70% 6.60%
Total value stable ($) $429,744.00 $447,435.00 $17,691.00
Total Individual and Social Value $836,597.00 $808,273.00 $28,324.00
Total solo value ($) $357,643.00 $309,711.00 $47,932.00
Total Social Value ($) $478,954.00 $498,562.00 ($19,608.00)
Average player value ($) $69.50 $68.90 $0.60

Modular Secondary KPIs

Label  This Week  Last Week  Changes from last week 
Total Social Events 45954 14562 1571
Total items acquired/created this month 678341 139431 -23451
Total challenges/month 45681 11423 -279
Total map visits/month 34561 9492 496
Average character level/month 23.4 23.1 0.3
Total real currency spent/month $435,671 $145,341 $45,431
Total number of items bought/month 45712 6734 -1782
Total NPC interactions/month; This week; Last week; week-on-week +/- 5673 1261 79
Total CRM actions/month 983 145 -45
Total CS actions/month 13456 4562 680
Total unique items created/month 6793 1793 763
Total UGC items in circulation/month 56256 12875 783

Welcome to your Dashboard!

Get the big picture; it's all here.

The main dashboard provides you with a high level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing.

Get started and use this page to:

  1. Measure the success of your applications using key performance indicators to track what matters, and examine changes and growth over time.
  2. Identify trends in user activity and evaluate which activities people are engaging in.
  3. Assess the percent of population at risk of quitting and the value associated with them.

Examine positive and negative changes overtime and review common risks to identify candidates for improvement initiatives and feature enhancements.

Dashboard

Your executive summary awaits. Review a high-level overview of key performance indicators, feature standouts, and population trends aimed at helping you assess how you're doing. Want to get a closer look, or compare? Limit the summary to a specific title for a segmented assessment, or multiple titles for an apples-to-apples view. Weeks are the default, but you can look at day-over-day or month-over-month as well.

KPIs

Measure what matters; measure success using quantitative key performance indicators. Evaluate your position against the previous period and view where you've improved or fallen behind. Learn more >

Standouts

One of these things is not like the others. Identify your most commonly engaged actions, events, and items, along with the least common. Review which features standout amongst the rest, for better or for worse, and compare this week's standouts to last week's. Learn more >

Population Trend

Analyze changes in population over a selected period of time to understand how population is trending. Take a closer look by hovering over the graph to view a daily count. Learn more >

Churn Breakdown

What have you got to lose? Measure your population's probability of churning. Review the total percent of players and the total value at high, moderate, and low risk of quitting versus the stable population. Learn more >

Secondary KPIs

It's all about value, and here you dig in deeper. View the total value you have among your users that is stable versus the total value at high, moderate, or low-risk states. Analyze how they change over time. Learn more >

Modular Secondary KPIs

These indicators measure success specific to your application and help you evaluate the success of particular activities which people are engaging in. They will vary by title. Learn more >

 
View the most commonly engaged facets of your title. View the least commonly engaged facets of your title. Jump to an executive summary for an alternate week by selecting the first day of that week. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015. For day view, this is straightforward: How many users logged in that day? For weekly and monthly, this is an average over that time period. The % of new users in this time period who came back the next day. Updated every hour. The % of new users in this time period who came back within two days. Updated every hour. The % of new users in this time period who came back within the following week. Updated every hour. This is the total number of new users in the given time period. Monthly active users is the total number of unique users who were active in the calendar month. For the current month, it is those users who were active in the month to date. For Today/This Week/This Month, this is the number of Daily Active Users divided by the Monthly Active Users, given as a %. For example, if the daily actives were 10k and the monthly actives were 40k, then this value is 25% (10k/40k). For "Yesterday," "Last Week" or "Last Month" it's this same calculation going back 30 days back from those time points. For example, the value in "Last Month" is derived by starting 30 days ago and then doing the calculation on the next 30 days back. Average Revenue Per User. For day view, this is the ARPU for that day. For weekly and monthly view this is the average revenue per user over that time period. Average Revenue Per Paying User. For day view, this is the ARPPU for that day. For weekly and monthly view this is the average revenue per paying user over that time period. Based on the 24-hours ending at midnight GMT for this date.