Create Test

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Find At Risk Population

Where

  • Churn Probability is greater than %
  • And Total Value is greater than
Sample Population

Find Influencers

 

Choose and Label Groups

Name the Intervention
Add Additional Group
Group:
Intervention:
Group:
Intervention:
 

Choose a Start Date and Export

 

Create Test

Testing your interventions, is as easy as 1-2-3. One, let us identify a sample population of users and their friends to test an intervention on. Two, name your test groups and select interventions for each group. Three, set the date to start the interventions.

Find At Risk Population

You set the thresholds for what you consider "at risk" and want to test a retention intervention on. We'll locate the users who fit and sample from them depending on your choices below.

Choose and Label Groups

Decide how many interventions you want and what you'll call them. We'll sample your social networks and derive them. Consider having a group with no intervention--the classic "control group" for comparison later.

Find Influencers

Step 1 in trying to leverage your influencers is finding them. We'll do that, and track their friends as well through a special networks form of sampling.

Choose a Start Date and Export

When you like your selections, pick the start date of the test. When you Export, we'll send you the list of users, along with their testing group name. You then roll out the different interventions and we will track the results as they do (or don't) spread across friendship networks.

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.