Results & Projections

Results and Projections

Groups involved Intervention # Clusters # Users Total Individual and Social Value Change Per Capita (Total) ARPU Change Per Capita (Total) Action
Group A Sharing Promotion 5 5,589 $1.41 ($7,880) $.62 ($3,465) End
Group B 50% Discount 5 6,341 $0.09 ($571) $.05 ($317) End

Test Started on Jan 1, 2013

System-wide Predicted Impact of Interventions

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Predicted Impact of Intervention for the Whole Network

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Results and Projections

How'd you do? See how well your interventions hold-up and analyze the impact of your intervention tests on group value, network value, and revenue over time.

Results and Projections

Your results are in! Compare the outcomes of your intervention test across the pre-defined groups of your sample population. Learn more >

Test Started

Visualize how your interventions impacted the value of each test group over time. This is a scientific experiment and you are watching the "conditions" play out. Learn more >

System-wide Predicted Impact of Interventions

Here you get into predictive analytics. This is a "what if" graph that gives you a projection for what is likely to happen if you were to roll out these interventions across the whole population. We are applying the results to the unique fingerprint that is the social network of your title. Keep in mind that these are predictions, not promises. Learn more >

Predicted Impact of Intervention for the Whole Network

This graph takes the prediction above and adds up the results over time into one total value. This allows you to directly compare and contrast the likely results. If you know your costs, you now have the tools for a very smart cost-benefit analysis as you decide what course to take. Learn more >

The name you picked for the groups. The name of the intervention as you defined it. The number of clusters (groups of friends) within the testing group. The number of overall users within the testing group. This is the best gauge of whether the intervention moved the needle. This is the per-player change in total value over the testing period. Compare the numbers to see per capita relative changes, but keep in mind that this may be concentrated among a minority of users. The per capita change in average revenue per user. Click this to end monitoring of the groups. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.