The Character Types section provides your very own census data for your individual title. Tracking which characters your users play and their specific features in relation to player retention, virality, ad consumption, and time spent can help you identify what characters engage users and make them stay and play, and what character features need improvement. Learn more »

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Character Types

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Gender

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How many of your users play male or female characters and is gender equally distributed? Monitor character gender choices in relation to player retention, virality, ad consumption, and time spent.
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Character GenderCharacter sub-class  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Male 67834 59.76% $0.60 $0.15 $0.75
Female 45672 40.24% $1.20 $1.80 $3

Race

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Are orcs taking over and elves on the verge of extinction? Again? What races do your players play and who is the majority? Monitor character race choices in relation to player retention, virality, ad consumption, and time spent. Learn more »

Character RaceSelectable Character  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Human 23451 27.29% $0.60 $0.15 $0.75
Orc 23934 27.85% $1.20 $1.80 $3
Elf 14567 16.95% $3.50 $2.10 $5.6
Shaihulud 23987 27.91% $0.20 $3.50 $3.7

Role/Class

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Tracking what role or class your users choose in relation to player retention, virality, ad consumption, and time spent can help you identifying a bias towards certain classes and therefore indicating room for improvement. Learn more »

Character ClassSelectable Character  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Tank 34811 39.45% $0.34 $1.20 $1.54
Damage Dealer 34215 38.77% $0.56 $0.70 $1.26
Healer 3456 3.92% $0.35 $8.40 $8.75
Manager 12347 13.99% $4.60 $0.40 $5.00
Leader 3415 3.87% $0.60 $0.15 0.75

Selectable Character

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Which selectable character in your title is everyone's favorite? This section can help you identify how often users choose a selectable character as well as tracking choices in relation to player retention rates, virality, ad consumption, and time spent. Learn more »

Selectable CharacterSelectable Character  Count  % Percentage  Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Paul Atreides 23451 27.29% $0.60 $0.15 $0.75
The Dude 23934 27.85% $1.20 $1.80 $3
Shamus 14567 16.95% $3.50 $2.10 $5.6
Glass Joe 23987 27.91% $0.20 $3.50 $3.7

Character Use Over Time

How many characters are there and how are the numbers changing over time? This graph gives you a quick overview of your player population. Select columns from the above tables to track and compare different character types. Learn more »

The global tab will always give you the basics about how often the events in the category occur. These basics will then be repeated for easy reference in the rest of the tabs, and offset with a darker color. Monitor how these features of your title relate to quitting: how much and how fast? Monitor how these features of your title relate to the conversion from non-paying to paying: how much and how fast? Track the relationship of these events to spending. How much, how fast, and how distributed across the player base? Which features of your title are contagious? When these events occur, are your users more or less likely to spread the word, and how fast? What makes your users stay and play? Monitor these events and their relationship to time spent. Monitor the relationship between these events and the amount of ad behavior that takes place. Are your ads more or less successful in some situations than others?intended call to action in relation to features of your title. The total number of characters of a specific gender, race, class, sub-class or of a selectable character. What percentage of the whole population does this count of a character type refer to? For all characters of this type: The value of an individual's future spending over their projected user lifespan from this point on. It represents the value of the game for this player, separate from social impacts, i.e. just the game. For all characters of this type: The dollar value of an individual's influence on others'. This is extra spending generated by this person among their friends. Remove them and their friends will spend this much less. This is a social value, separate from the value of the game itself. See the "Social Networks" sections for more. For all characters of this type: This is the combination of the last two values, and is the true total impact on the bottom line. For an average player on this level, remove them and this much less money will be spent overall. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.