CRM

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CRM action  Type  Players
targeted 
% players
targeted 
% players
fulfilled 
Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Playtime Bonus #56 Promotion 234 52.3% 44% $0.60 $0.15 $0.75
Free Shoes Event Promotion 222 57.9% 49% $1.20 $1.80 $3.00
Friend Bonus Promotion 134 20.2% 17% $1.60 $2.40 $4.00
Winback #23B Promotion 56 28.5% 24% $2.70 $0.68 $3.37
Upsell #23 Call Center 34 3.30% 3% $3.90 $0.98 $4.87
Upsell #24 Call Center 56 5.00% 4% $4.10 $1.03 $5.12
Upsell #25 Call Center 678 51.5% 43% $4.30 $1.08 $5.37
Winback Script 1 Call Center 34 2.30% 2% $5.00 $7.50 $12.50
Winback Script 2 Call Center 12 0.60% 0% $6.00 $9.00 $15.00
Free Crossbow Message ticket 567 19.3% 16% $8.00 $12.00 $20.00
Friend Recruiter 1 Message ticket 877 22.9% 19% $9.50 $14.25 $23.75
Friend Recruiter 2 Message ticket 1345 29.5% 25% $10.00 $2.50 $12.50
Winback Friend 1 Message ticket 58 1.20% 1% $11.00 $2.75 $13.75
Winback Friend 2 Message ticket 245 3.80% 3% $12.00 $3.00 $15.00

CRM Events Over Time

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.