Invites, bans, joining and dropping guilds, or sending messages: This section allows you to track the social events your title features in relation to business goals.

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Social Events

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Event  Type  Value  Frequency  # Accounts
% Accounts
Average Individual
Lifetime Value (LTV) ($) 
Average Social
Value ($) 
Average Total
Value ($) 
Add Friend Friend 6256 1,170 532 89% $0.60 $0.15 $0.75
Delete Friend Friend 2 1,003 456 12% $1.20 $1.80 $3
Ignore Friend Friend 19 1,736 789 6% $1.60 $2.40 $4
Be Added as Friend Friend 17 515 234 85% $2.70 $0.68 $3.375
Be Deleted as Friend Friend 32 2,735 1243 2% $3.90 $0.98 $4.875
Invite to Group Group 564 2,959 1345 95% $4.10 $1.03 $5.125
Kick from Group Group 563 3,447 1567 22% $4.30 $1.08 $5.375
Disband Group Group 761 3,936 1789 56% $5.00 $7.50 $12.5
Be Invited to Group Group 17 5,672 2578 92% $6.00 $9.00 $15
Be Kicked from Group Group 987 7,678 3490 12% $8.00 $12.00 $20
Invite to Clan Clan 123 10,032 4560 15% $9.50 $14.25 $23.75
Be Invited to Clan Clan 432 11,950 5432 10% $10.00 $2.50 $12.5
Send Private Message Messaging NA 12,481 5673 96% $11.00 $2.75 $13.75
Send Global Message Messaging NA 16,795 7634 53% $12.00 $3.00 $15

Social Events Over Time

The global tab will always give you the basics about how often the events in the category occur. These basics will then be repeated for easy reference in the rest of the tabs, and offset with a darker color. Monitor how these features of your title relate to quitting: how much and how fast? Monitor how these features of your title relate to the conversion from non-paying to paying: how much and how fast? Track the relationship of these events to spending. How much, how fast, and how distributed across the player base? Which features of your title are contagious? When these events occur, are your users more or less likely to spread the word, and how fast? What makes your users stay and play? Monitor these events and their relationship to time spent. Monitor the relationship between these events and the amount of ad behavior that takes place. Are your ads more or less successful in some situations than others?intended call to action in relation to features of your title. This is the event type you created for categorizing specific social events. Any value you'd like to see the average of associated with the event. For example, you may want to know the average score when a player completes the social event. This is the frequency of how often players experience this social event. The total number of accounts that have engaged in a specific social event. The percentage of total accounts that have engaged in a specific social event. For all players on this level: The value of an individual's future spending over their projected user lifespan from this point on. It represents the value of the game for this player, separate from social impacts, i.e. just the game. For all players experiencing this social event: The dollar value of an individual's influence on others'. This is extra spending generated by this person among their friends. Remove them and their friends will spend this much less. This is a social value, separate from the value of the game itself. See the "Social Networks" sections for more. For all players experiencing this social event: This is the combination of the last two values, and is the true total impact on the bottom line. For an average player experiencing this social event, remove them and this much less money will be spent overall. The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.