Spending

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Store Spending  Store
visits 
Spending per visit Converted
Currency ($) 
#
visited 
%
visited 
%
selecting
items 
%
completing
purchase 
Whale (Gini)
coefficient 
Average Individual
Lifetime
Value (LTV) ($) 
Average
Social
Value ($) 
Average
Total
Value ($) 
Main currency  Alternate currency 
All Spending 6098 9.881 11.56077   4359 1.82% 61.51% 58.84% 0.54 $53.77 $42.58 $96.35
91-100% 456 23.45 27.4365   675 2.82% 67.45% 64.78% 0.67 $89.45 $22.36 111.8125
81-90% 789 19.89 23.2713   597 2.50% 66.13% 63.46% 0.58 $81.52 $122.28 203.8
71-80% 987 16.33 19.1061   453 1.90% 64.81% 62.14% 0.48 $73.59 $110.39 183.975
61-70% 567 12.77 14.9409   567 2.37% 63.49% 60.82% 0.39 $65.66 $16.42 82.075
51-60% 456 9.21 10.7757   345 1.44% 62.17% 59.50% 0.29 $57.73 $14.43 72.1625
41-50% 876 5.65 6.6105   236 0.99% 60.85% 58.18% 0.45 $49.80 $12.45 62.25
31-40% 345 4.32 5.0544   786 3.29% 59.53% 56.86% 0.43 $41.87 $10.47 52.3375
21-30% 623 4.1 4.797   343 1.44% 58.21% 55.54% 0.67 $33.94 $50.91 84.85
11-20% 765 2.56 2.9952   234 0.98% 56.89% 54.22% 0.78 $26.01 $39.02 65.025
1-10% 234 0.53 0.6201   123 0.51% 55.57% 52.90% 0.69 $18.08 $27.12 45.2

Total Spending Over Time

Within-Store Funnel Over Time

The main dashboard provides you with a high-level overview of activity to measure success and gauge your position period over period, so you know exactly how you're doing. Basic Metrics provides you with the baseline measurements for your title, including details on usage, retention, social activity, and revenue. Funnels allow you to set up a visual representation of any sequence of actions. The typical use is for conversions from acquisition to monetization, but it's a very flexible tool you can use to begin isolating problems and taking action. System Metrics allows you to analyze specific title components to determine what experiences, events, and mechanics are helping or hurting business outcomes like churn, spending, virality, etc., and where improvements can be made. It answers the question "what is and isn't working?" See the past, forecast the future. User Metrics allows you to take advantage of predictive analytics to track, analyze, and forecast user activities so you truly get to know your audience. Social Networks is Katana's super power. Learn not just LTVs, but which users impact other users' bottom line. This influence score changes everything from acquisition to monetization to retention, and the built-in tools let you take action. Enter an Account ID, or a range of IDs, e.g. 1001-1015.