Automated Data Mining Done Right
If you want to data mine or model your users, you have to hire a team of PhDs or pay heavy extra costs to the leading analytics companies. And if you want to predict future actions, good luck. The most advanced analytics packages on the market can’t automate these things, or tell you the future--until now, that is. Katana® handles it all.
It has built-in machine learning, predictive analytics and Social Value®,and it’s all included at no extra cost. Read on and see that things you thought were science fiction are real, accurate and easy to use.
User Metrics answer the question, “What did my players do?” “What’s the impact on our business?” and “What are they going to do next?” And because Katana infuses all of this with Social Value scoring, you get insights not just on individuals, but an understanding of the social ripple effects that have never been visible before.
User Metrics enable you to look at all of your players, by group, or individuals. Take the long view and watch entire groups up to today
Historical Data of Churn Over Time
or use Katana as a crystal ball and look into the future with advanced predictive analytics tracking groups. Like a weather forecaster telling you the path of a hurricane, you’ll see the most likely outcome plus upper and lower bounds
Advanced Predictive Analytics on Player Projections
When you’re ready to take action, drill down to the individual user level and see the details, and then do something about it.
Imagine if you could know how much a user is truly worth--including their Social Value--and their likelihood to do something in the coming month, say churn out.
You’d take action, right? Good, now how about we make that easy for you?
Katana integrates with leading e-mail marketing and push notification vendors so you can export custom player lists to power your promotions and interventions. Maybe you’ve been blasting everyone with one message or not even able to do that. OK, now it’s time for scalpel-like precision, with a few clicks.
Data Export on Specified Ranges
Last, track the impact of those interventions over time with our advanced segmentation features--just segment by promotion and you see perfect ROI and the impact of your efforts. Katana® will even tell you how your projections differ from one CRM intervention to another.