The Problem
The client’s revenues were flatlined, despite a great game and solid player base.
The Solution
Use Katana® to identify influencers and leverage the community with a compelling promotion.
Results
- After running a two-week group-focused campaign, spending spiked dramatically
- Spending rose 165%, driven almost entirely by increases in Social Value
- Overall, the client saw increased revenues of $265k before leveling off
- The community was strengthened, leading to a new spending baseline higher than before
How Social Value Drives Revenue
