The Problem

The client’s revenues were flatlined, despite a great game and solid player base.

The Solution

Use Katana® to identify influencers and leverage the community with a compelling promotion.

Results

  • After running a two-week group-focused campaign, spending spiked dramatically
  • Spending rose 165%, driven almost entirely by increases in Social Value
  • Overall, the client saw increased revenues of $265k before leveling off
  • The community was strengthened, leading to a new spending baseline higher than before

How Social Value Drives Revenue