KATANA

FOR GAMING, MOBILE, & ENTERTAINMENT

Unlocking the hidden value of social influence

Using your customer data — not social media — you can identify your most influential customers.

WHAT WE OFFER

The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies identify, understand, monetize, and retain their most valuable customers.

dashboard-icoDASHBOARD

HIGH LEVEL KPIs

Your executive summary awaits. Review a high-level overview of key performance indicators, feature standouts, and population trends aimed at helping you assess how you’re doing. Want to get a closer look, or compare? Limit the summary to a specific title for a segmented assessment, or multiple titles for an apples-to-apples view. Weeks are the default, but you can look at day-over-day or month-over-month as well.

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sv-icoSOCIAL VALUE

IDENTIFY SOCIAL WHALES

How valuable are your users? How can you measure their social influence beyond followers and likes? Discover the value of your users based on their true total value — a combination of a user’s individual value and their Social Value, a measure of their influence in dollars and time.

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moneyRetain & Monetize

CHURN AND CONVERSION

Who is about to quit and how much is at stake? Identify which of your most valuable users are likely to churn or quit your game or mobile app. Paired with Social Value, our churn analysis allows you to see the ripple effect of their influence across their friends’ spending if they leave.

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ua-icoUSER ACQUISITION

FIND OUT WHATS WORKING

Maximize your ROI and lower your CPA. Compare how different traffic sources are impacting population, conversion, and revenue. With Social Value, you can determine which sources are bringing in more of your valuable players and how much you may be over- or under-paying for them.

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product-icoPRODUCTS

FINE TUNE YOUR PRODUCTS

Go beyond basic KPIs and take a closer look at the mechanics and experiences. Whether it’s a player killing a mob, a user viewing a video, or an item purchase, we can tell you how often it happens, what percentage of players do it, and extra stats on the ones who do. Connect this with churn and Social Value and you get the bigger picture of what’s working and what’s not.

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funnelsFunnels

UNDERSTAND THE USER EXPERIENCE

Monitor and analyze your funnels to determine where users are converting and churning. Understand which features, settings, or mechanics are impacting churn, conversion, and Social Value at every step in your funnel.

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Ninja Metrics and APB Reloaded® improve new user engagement and lower cost per click  by over 12%

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